The chorus of complaints about non-conforming products (NCPs) infiltrating the building and construction sector raises important questions about quality and safety. It also poses serious commercial challenges for the businesses that do play by the rules. The safety risks to employees and the public as well as the risks to business sustainability and long term asset values are serious. The evidence of non-conformance now in the Australian building market including structural collapses, understrength materials, shoddy and fraudulent practices, inadequate compliance frameworks, glass falling from high rise buildings and electrical equipment posing fire and electric shock risk indicate there is a threat to employee and public safety.